Productivity is what we called results. High productivity means higher results for certain investment. This investment could be of time, money, skill development or anything that can be seen as an investment. Productivity is one of the top concerns of the entrepreneurs. They know that it is the thing of high attention and they work hard for the same. Generally, things which are seen related to productivity are machinery, higher skills, use of technology, efficient working methods, and investment reduction. Though these things play a serious role in productivity, but there are more things, which go ignored often, but could play an even serious role in productivity increment. Below are few such often ignored things which can make a big difference when it comes to productivity and higher returns-
Goals writing and prioritization
Every business consultant and motivational speaker recommend writing goals in priority. This advice is applicable to individual worker as well as an organization as a whole. When clear goals are absent then the human tends to slip out of track very easily. Just a small change creates a really big impact. This small change needs no extra investment and yields some really big returns and hence increase productivity in a big way. Regarding prioritization, Pareto rule (80/20 rule) suggests focusing on top 20% important task first. i.e. it suggests to do the most important task first, then second most important task next, and so on. This rule very commonly was known, but least used. If companies and individuals focus on this very rule then progress will be very fast.
Dealing in high priced products
There are two concepts for higher returns, one favor quality, and other favor quantity. Prices of any product can be increased by increasing quality of products. The increased quality may not be in proportion to the increased price. In other words, the investment made in quality improvement is generally less as compared to the increased price against it. Hence, it brings higher savings. For example- doing affiliate marketing of high priced products yields higher commission with the same investment. The companies which sell high-quality products on high price tag follow this rule. Many companies think that if the price is reduced by lowering the cost then it will increase the market scope and make the higher number of people eligible to buy their products, hence higher number of sales. They are also right as by lowering down the price by few hundred bucks may increase their market many folds. But its implementation is big tough. Reasons are obvious, such companies need to manufacture a higher number of products, more marketing, higher number of employees to manage, more work, and more headache. When someone deals in high priced products then the target market is rich people i.e. those people who have ample amount of money and think for twice to buy anything they like. The whole environment of rich people, showing rich, selling rich will make you rich. Less work, but quality work, will bring higher returns and hence higher productivity.
Making strong relationship with online friends
In general, good relationship with anyone is the thing of advantage. But when it comes to productivity, higher returns out of low investment then relationships play a vital role. If someone has really good terms with online friends they will do extra, mouth of words, marketing for free. Their help will produce higher returns than otherwise. I must say they theory of making good relationships in business is most commonly used but with the customers only. And any random online guy who is in friends list always goes ignored. These random online friends can do extra work for you if you maintain good relationships. Here, investment is time and who don’t spend time with friends in fee time? Make new friends and produce more when it comes to marketing.
Converting one form of content into other forms & translating content into several languages.
Generally, companies produce content in their own language and publish them in the original format in which it was produced. For example- Companies produces video content in US English and publish them as it is. But if that video is transcribed by some professional transcription services provider then the content will reach to more number of target audience. Similarly, when the same content is translated into different languages then people livings in the different geographical region can be included in the target market.
Narrowing the brand scope
The more you narrow the brand focus, stronger it will become. With the same efforts and investment, companies produce more when they work in narrow focus. It is quite rare that a company is popularly known for several products. Microsoft earns most of its revenue from windows operating system; Intel focuses on the microprocessor; Coco – cola focus on cola. Similarly, those who give their life to one focused area (like the most sportsperson, singers, dancers, artists) produces higher results for same efforts.