Did you upload videos to YouTube but have few visits? If you want more visits or good video marketing, you will need to apply a good SEO. Although there is already significant competition in video content creation, still they are a minority that applies SEO techniques to get good positioning on YouTube and Google.
Video marketing has two objectives: first attract visitors and second turn (in the highest percentage possible): current/future or prescribers (those people who speak well of your company, product or service) customers.
In this article, we share with you the SEO actions to achieve the first objective: attract visitors, of course, come from your target audience.
Do not forget to share the video at the end of the article where we show you step by step how to perform each action and as such have self-explanatory Video Marketing who got on YouTube.
These are the 8 secrets you should consider if you want to improve your Video Marketing:
Search the best keywords
Find and select keywords that have to do with the concept of the video. They are the words that your target audience will search Google and YouTube content that will show on your video.
Use tools like the Keyword Tool from Google
Then analyzes the competition. Go to YouTube and analyzes whether there are already many videos related to selected keywords if so, look for others.
Upload the video to YouTube
To achieve a good position in Google do not bother to upload your videos to YouTube on different platforms. Remember that YouTube is from Google. Upload your videos to platforms like Vimeo may be interesting for other reasons, but not for positioning.
Includes the keywords in the Title
The title of the video is the most important place where you must put the keywords you selected because it has the huge audience and little competition. It includes those keywords as soon as possible in the title.
Includes the keywords in the description and the Tags
When you upload the video to YouTube, the platform also asks you to write text, description, and then tags. This also includes the keywords.
The description must have an area of approximately 200 to 600 words. It does not repeatedly include the keywords in the description, if not flowing in a natural way, trying to appear, if possible, more than once. As for labels, including keywords and two or three variants, do not overdo it.
Causes of more visits and like
The good concept, quality and are the reasons to get more views and get users to click on like, the better. They are points for higher rankings on Google and YouTube.
It is another important variable to achieve a good position. Causes comments. An interesting novelty of videos uploaded to YouTube is the incorporation of the comments on your videos are made from Google+. So here’s our recommendation: Upload your videos to Google+ and also tries to provoke comments also appear on YouTube.
Upload Subtitles or Transcript
And identifies YouTube videos location and takes it into account for positioning. If the video has a position, it is should also contain keywords. If for example, you lock a single video with music that includes visible but without speech texts, inserted transcription or subtitles to YouTube.
Get a good retention
The average time that users remain watching your video is also important for SEO. The greater the number of people who stay longer, the better.