Do you find yourself in situations where you reckon your business isn’t growing despite all your efforts, sleepless nights and providing nothing but quality enriched products and services? Well, here’s the good news – after reading this post you won’t second doubt your business’ growth.
The prime cause why you are unable to prosper as a business owner is because you’ve insufficient client base. Especially if you run a small scale business, I recommend you to pay a little extra attention to ‘customer satisfaction’. Let’s face the facts here – it is clients, who decide the business development rate, effectiveness of ventures, and your future more or less.
Client drives profit for you and client makes you a successful business owner.
Now that we’ve established the significance of clients for your business it’s about time we acquaint you with ways to ensure maximum customer delight. The first rule that you need to comprehend is to follow up your clients irrespective of services and products they seek from you. If something goes south with one of your clients, explain to him that you don’t operate this way. And take quick action rather than pondering, make amendments and be accountable.
It is quite often that people drop the ball, and when they do so they don’t even follow up. Committing mistakes is natural if anything you learn from them a lot of things but simultaneously you should try and fix it rather than avoiding it.
See, the point is, you’ve to make each and every client of yours realize that they are essentially important to you and you’re willing to do whatever it takes to retain your substantial relationship. Because if you’re not looking after the people who pay for your products and services then, my friend you’ve got a major issue to resolve.
One of the common misconceptions I’ve come across in my business experience is people see customer service as a buzzword. If you ask me, it is an integral part of my business and I think it should be taken seriously by everyone else too. When you sell your product to a particular person or a group for the first time, they are in dire need of your assistance and if you assure them a great experience, just know that you’ve acquired loyalty of one client.
One client well taken care of could be more valuable than thousand bucks of advertisement.
Not only are they loyal to you but they also drive potential clients for your business. If you’re looking after your present clients and if you’re treating them with utmost respect then they will help you grow your business by introducing you to exclusive brands in the industry. Let’s suppose that a client with a great fortune in the market is quite satisfied with your services, he’ll refer people from his circle to you. That seems a pretty good indicator of prosperity to me.
Amongst other things, protecting your reputation should top your priority list. Maintain your goodwill! It is not a secret that prior to approaching you, people (clients) look into you and their decision to work with you will be based on your market reputation. Secondly, never ignore your clients. Is ignorance bliss? Not for an entrepreneur.
Ignoring your people, your clients, and your employees will do no good and it will only degrade your market rapport. If you mess up, say sorry, seek an apology and come with a plan to fix the situation but ignoring someone, especially when something didn’t go quite as planned is highly condemned by me. We at Incite have zero tolerance towards any such practice.
Take it from someone who knows problems, mistakes, hardships, and hurdles are just part of our lives and they can’t be eradicated one hundred per cent. One day or another we’ve to face them, facing them, however, is also a business strategy. I advise you come up with a robust one.
It’s not your behavior during normal days but the temperament and attitude you display when time’s tough. If you act aggressively, I am afraid the message will be a negative one. I advise you to be calm and composed. Deal with the situation and converse with clients rationally and respectfully. And always remember you’re not doing any favors for your client. Respect and loyalty is a two-way street and your moral values and ethical qualities should reflect in your business.
It will cost you 7 times more money to find a new client and make him a regular consumer of your products and services than retaining your present client will do. Do the math yourself then, and rethink your ways to run a business if need be.