Since the beginning of September 2016, Google has announced the players of another algorithm web. Experts refer to it as “Google Possum.” Let’s zoom on this new and its impact on SEO.
The first role of Possum
Google Possum, an algorithm that takes into account geographical research by the user. This means that companies must now opt for a geographically targeted positioning strategy. Otherwise, they will be gradually fallen into oblivion because this search engine will proceed to the reclassification of pages.
The impact of this algorithm
GooglePossum cause at least 5 major impacts on SEO of a platform:
A result of wider research
Previously, Google posted priority sites operating in the location requested by the user. With the appearance of Possum, these results are somewhat widened. The engine will now take into account the companies that are located outside the boundaries of the city. Specifically, an enterprise located outside the search area may accelerate a firm’s there. However, it must be relevant to the engine eyes.
Sorting of postal addresses
Professionals often use a single address. This is, for example, the case of lawyers from the same firm. With the arrival of Google Possum, one result will now be displayed because the algorithm sorts the other information. These only appear when the user clicks on the details. In this context, the sites should register with different addresses to ensure better visibility.
A response based on the location of the user
Now the location of the user influences the results. Google will refer to Google Maps. The responses vary according to the distance between the applied area and the location of the user. They will be more accurate if the research field is reduced.
A result of the keyword combination
Long, the combination of keywords was not too much impact on the result. The user could type “SEO Noida” Or ”SEO company in Noida”, the answers do not differ too much. Google Possum, the difference is obvious. Also, they advise SEO experts to focus on the exact keywords to ensure optimum visibility.
A local result and an independent organic filter
If earlier, a company could appear simultaneously in the local result and organic packs, it is now impossible. The new code strictly prohibits duplicates. Therefore, a filtered site in the natural response will be able to appear in the top 3 results of the local pack.
What to do to have an interesting position on Google?
For now, Google has not yet formalized this update. However, its impact on the positioning of the sites is gradually felt. Therefore, it is important to find a way to stay in first place on the engine.
Experts suggest strengthening the SEO strategy at local level. They also advise performing an analysis to determine the right combination of keywords. These alternatives, however, require a thorough knowledge of the algorithm. Then the idea is to rely on an expert in the field who will be able to offer useful tips.