One of the main goals of any business present in the digital environment is to have a good positioning in the search. To do this, SEO is an essential tool to reach a greater number of users element. However, nowadays SEO has moved into the background. There are no tricks or secrets, just common sense. If you want your brand to be ranked among the top search results only have to provide quality content, contact your target and optimize sites your brand from the technological point of view. The Secrets of SEO are listed below:
These are the 8 things you should consider if you want your brand to lead on Google:
1. Do not obsess
The biggest challenge it is that SEO is a very ambiguous territory where everything marketer is competing to discover those secrets that make you improve your rankings. However, instead of obsessing about winning the race, you must focus on providing the best user experience possible.
2. Keep updated content
When people search what you want is to get an updated information. For this reason, the Google search algorithms consider this factor as essential when ordering content. when you run a research, almost always prefer newer and updated content and new customers by offering new content and take account of the latest trends. This one is really valuable secret from the secrets of SEO.
3. Prioritize usability
Technology is an important part of the user experience. In addition to offering a valuable and useful content, you must ensure that your website is a place for fun and easy navigation. To do this, you must adapt your website to mobile devices so that the user has all the facilities to connect to your business from anywhere. In fact, Google says that more than half of their searches come from these devices.
4. Prioritize the long tail keywords
Search experiences are increasingly customizing and for this reason, it is important that your business focus on the long tail and the location in your SEO keywords. This way your audience will find your brand through the product or service offered.
For example, create a site for the Sale of wallet, it is very difficult to index because you would discount immediately with giants such as Amazon, eBay (to name a few).
Working with long queues means focusing on key more specific, almost niche words such as Wallets, Leather Wallets Men, wallet men’s handmade leather.
A great aspect of the web is that it has allowed small companies to become known all over the world because the internet enables you to sell refined products to the niches of people.
So it is recommended, especially during startup, is to focus on long queues and the niches, will be much easier to reach the first page and start selling. One should focus on this after knowing the secrets of SEO.
5. Focus on the right keywords
The right keywords are not those who have more monthly search volume or however it is said that they are for your own business. First of all, it is important to know your target audience. And then finding specifically what are the most used words on the web to find your services or products.
Do a survey or want to have the expert marketer statistics, it might be useful for this purpose. Understand, also, what are the most used keywords (relevant to your core business) in a pay per click campaign could be useful and save weeks of work.
To improve its position in the rankings ensure that the long tail words are present in the main description and title of your page.
6. Replace the keyword search by a consumer search
People go to search engines when you have questions but once you have entered their web looking for immediate answers. Think of your brand as if it were a publication and a source of high-quality information. If produce useful information such as posts, articles or studies it will rank as one of the trusted pages for search engines.
7. Do not ignore small details
Marketers often set too optimization elements directly related to SEO positioning and put aside something that deserves your full attention meta descriptions. A good description is the best presentation of your brand in the face of search engines and surely you will get more traffic and make it more attractive to users.
8. Be a resource page with the creation of a dictionary
One of the most efficient ways of ranking well is to create a dictionary of definitions that will serve as resource users frequently visited and turn them useful. These pages contain a natural way many keywords and are highly sought after by users which lead them to position your brand as a source of authority.
9. Do not think to indexation, but think about the contents of addresses
When you begin to venture into SEO, you should always be looking for tips and tricks, leaving out user-centric. Your content is written for your web audience, so first, focus on making them accessible and useful.
10. Create relationships with other websites
The thing you’re t now thinking about is link building, a practice still much trumpeted by SEO experts and agencies, but that over time has lost its real value.
Link Building does not mean to display the link of your site everywhere but means making real relationships with your audience, opinion leaders, and influencers.
Only if the people who share your website links have a real interest, this will have a value for the SEO; the wild link building is useless.
Other secrets of SEO which are also important know:
1. Use your customer care to the create content
Not only content created basing on keywords, but also customer support. What it stands for? Depending on your business area, customers tend to do always the same questions.
If, for example, organized help to some exotic location, the maximum customer inquiries concerning the eating, the documents, the flights, the arguments vaccinations like that.
A great SEO technique is to create content to answer the questions in advance of your customers. Again the need is to create quality content, do not write to Google, write for clients.
2. Do not copy the content from other websites
It has already been discussed at many other places or in articles, but here we want to reiterate not to copy content from other sites, especially if you are running an e-commerce website. If you try to do this then there will be a negative impact on the positioning of your website in search engine results.
3. Make sure your site is free from technical problems
A site that does not work well, it is a site that instead of gaining the position can lose all at once. When a user visits a site where not working links or struggling pages to load, runs away never to return. In the ranking on search engines are key to having a clean site code and error-free and reliable hosting server.
Google reads every page of the website, so before you publish is necessary to do a thorough debugging over-under (contained on site and beyond site) and create a linked account with Google Webmaster tools, thanks to which you can monitor all the site’s problems and possible penalties.
14. Get links from other trusted sites
The links in the web are vital in positioning on search engines, especially Google. What can typically be useful it is not the quantity but the quality of links, which applies both to a newly created website for an elder. Focusing for example from week to week on links from directories, social media, blogs and so on can be very useful and long term represents a winning strategy, especially for keywords and less competitive phrases.
5. Use the keyword in the domain if you can
The optimized SEO always easier to get a good rank with a domain that includes a keyword compared to one that does not. Conversely, you can place well even without a keyword domain. It usually only takes a little ‘more time to do it and serve more pages, more attention to the content and a greater reliance on backlinks (from pages containing relevant keywords for our content ).
So, we can say that in SEO there are no shortcuts or tricks, and the time of unbridled run up to keywords is now completed. If today you desire to obey the SEO rules and reach the first page of Google, you need to write quality content.