Search Engine Optimization enhances your visibility on a global scale, no second thoughts about that. It wide spreads your reach to the countries where people don’t even speak your language. Sounds good, right? But do you know what’s better? Targeting the local audience through local SEO!
What is local SEO exactly? Local pack optimization is imperative when marketing or promoting your business.
Local SEO is a branch of small SEO practices that primarily focuses on optimizing the company’s web results based on user’s location. Basically, local SEO allows your website to appear in the specific section of a search engine’s results pages. Since the Google Pigeon update in 2014, local SEO has gained a lot of popularity among small businesses.
How will it help you as a business owner? Glad you asked. Let’s take an example of auto industry. In this competitive era, amongst other fast pacing industries, the auto industry is one of the fastest growing verticals on Google. Every year numerous automotive dealers enter the market or grow their business. To prolong the stiff competition it’s indispensable that you explore smaller target niches to accomplish relevant visibility. Local SEO is one of the most efficient ways to optimize locally and build a strong network of local customers.
It is really simple, Google acknowledges small businesses and it encourages them constantly, however, it is you who needs to prove your existence first and local SEO, if performed under experts’ supervision will prove to be highly fruitful.
Let’s understand the working process of local SEO with an example.
Suppose, I enter a focused keyword “flats on rent” in Google’s search bar. A fascinating thing about Google is its ergonomic interface – it displays to serve your best interest.
Now, back to the search bar – Google is aware of the fact that I am searching for a specific location say New Delhi, India. Google will revert back and display the results of local all the flats, PGs and other details related to the entered keyword, and mind you it will be strictly based in New Delhi. As a user, this is pretty relevant for me and as a customer, it is very useful as it gives me the option to compare between two properties, ultimately choose the one that suits my budget.
As the relevancy increases, a number of users clicking on one of these local results ascends too. For a small business person, the local SEO works like a charm, it gives you an opportunity to compete with large scale companies and national level websites for highly used focused keywords in your specific area.
Being visible to the customers in your vicinity is one of the most convenient ways to boost up your business. Ensuring the local SEO and making it a strong point in marketing strategy will bring numeral potential clients to your website and before you know it, you’re already on your way to an embed your name among the top players.
Exponential growth in smartphones and wearable devices has definitely contributed to rising demand of local SEO. Mary Meeker, an analyst at Kleiner Perkins Caufield Byers predicted that “Mobile to overtake fixed Internet access by 2014.” Mary reviews technology trends every year in May. According to a study conducted by comSCORE, “Mobile is the most used platform for digital media.
Phones and tablets account for 60 percent of the total activity, while the desktop remains in second with 40 percent of the activities. This leaves us with no question that mobile marketing is important. To improve the visibility of your site, you’ve to not only optimize the local SEO but ensure the site is mobile friendly because ultimately all the searches on mobile sites are more or less local searches. Not only are the searches on mobile relevant but cost effective too. (Source)
When we talk in the context of accessing information, a user wants it on one single tap. Business owners, who’ve acknowledged it are really doing well, for the customer has a hassle-free experience with their website.
Another reason that makes Local SEO as influential as it gets – online image and credibility. It’s quite evident that most of the consumers trust the Local Map Pack listing and over 70 percent of local consumers trust the online business reviews. However, the new update of Google only allows 3 local search results instead of 7. If you’re one of the three, chances are you might end up as one of the largest automotive dealers. Local SEO helps you improve your ratings and reviews and boosts up your chances of getting into the local pack. (Source)
Optimization of local SEO requires a lot of efforts and knowledge. Incite offers you its services that are in accordance with global standards. Start your local SEO campaign with us.